There is a question that I need to find an answer for. It’s about blogging and trying to monetize your blog by using adsense and adsense like ad programs. Here is a little info for those who don’t know what adsense is.
It’s an advertising program that allows you to put relevant ads on your website or your blog. Adsense is one of the leading advertising solutions on the web. It has templates, so you can choose the one that fits best to your site. You can change colors, how they appear and etc. So if a visitor clicks on Google Ads on your web site, you get money. That’s pretty much how it works.
A lot of people blog for living. They have a web site which they have their blogs on and publish materials for others. With the help of advertising programs like adsense, they make can make quite the money. There are hundreds of examples. Here is two of them, problogger.com and dailyblogtips.com. They are weblogs about blogging. They talk about how you can improve your blog, how you can get more visitors and how you can make living out of blogging.
How can blogs like those two benefit much from adsense or adsense-like programs?
I have this question because recently I saw google ads on dailyblogtips.com. The thing is that the audience of blogs like these. They are all web-masters or publishers who know what adsense is and if it was to evaluate who clicks on ads most, these two titles would be at the bottom of that list.
For instance, dailyblogtips has over 12 thousand subscribers. Web site has been around almost two years, half of the subscribers is at least 3 month old. If those subscribers read at least couple of posts at dailyblogtips, they know that ads are not part of the site and they are just ads. Which means that you won’t be getting any accidental clicks from those people.
Go ahead and check dailyblogtips google ads. Daniel Scocco writes very good articles on blogging and some other web related topics. If you check his popular blogging posts, you can only see ads like “Need to create a blog?”, “Monetize your blog” and second one has the link to Google AdSense. At least half of those subscribers will not click on those because it does nothing to them.
On the other hand, how many new visitors —that are not experienced in blogging— is DailyBlogTips getting? Because those are the people who will mostly likely to click on those ads. Is it more than six thousand? So is it good to risk those clicks?
Unfortunately, Google doesn’t provide very interesting links that might attract visitors on these kind of blogs or you can say that AdSense works very good in terms of relevance that the link names are almost the same with the blog post name you are browsing.
This is going to sound cliche but It’s important to keep what you already have. In this case, you have got thousands of possible clicks that you can make good cash out of it. So it’s better trying to benefit from what you already have. New visitors will always find you as long as you write good content and promote it in a proper way.